CHOCOLATE BAR REDESIGN

  • I was tasked with designing the packaging and an updated logo for a chocolate bar from Trader Joe’s.

  • The goal with this design was to create something minimalistic yet vibrant and eye-catching to capture the attention of customers. Especially in a store like Trader Joe’s, it’s important that the packaging is bold enough to stand out amongst so many other bright designs.

  • Food

  • Packaging

KEY WORDS

Bright

Eye Catching

Simple

Recognizable

DESIGN NOTES

This design is both simple yet fun. By maintaining a cohesive design but switching the colors based on the flavor, this packaging makes for a great gift or treat!

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