TRULY BLESSED JEWELS
Truly Blessed Jewels is a jewelry shop located in Scottsdale, Arizona and Newport Beach, California. As the brand’s first graphic designer, I had the unique opportunity to help build and grow this brand into what it is today.
BRANDING
When I first joined the team, I was able to rebuild the existing brand guides to better align with the vision and overall aesthetic of the brand. I built out mood boards, typography, color palettes and an overall vision for the brand.
PACKAGING
Next came the packaging. As the company’s e-commerce site was growing, it was time to level-up the packaging. I designed, sourced and ordered each component for a brand-focused, dynamic design.
SOCIAL MEDIA
When I started at Truly Blessed Jewels, the Instagram had 47k followers. By working with the marketing team, we were able to grow our following to over 100k. I designed engaging, on-brand graphics for grid posts and stories.
MERCH DESIGN
I was a part of the planning process for a variety of different events in store where we gave away merch products such as hats, stickers, totes, crewnecks and more. These events increased store traffic, brand loyalty and sales.
WEB DESIGN
I created all marketing emails and website banners.
PRINT DESIGN
I created print design for promotions, events, in store hand-outs, store signage and more. I also assisted in developing fonts and a marketing campaign for the new engraving service.
