SHORELINE SURF & BIKE SHOP
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Shoreline is a surf and bike shop located in Oceanside, California. The shop is designed to be a local hangout and one-stop-shop for all things beach related.
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The goal with this branding was to really capture the spirit of a classic Southern California experience. The color palette gives an Americana vibe, keeping it true to the classic sports of surfing and biking.
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Shop
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Branding
KEY WORDS
Classic
Illustrative
Coastal
Americana
DESIGN NOTES
Using illustrations in this brand goes a long way. They are a fun and recognizable asset that can be used on a variety of products.